They provide fewer calories per gram than sugar because they are not completely absorbed by your digestive system. The Food and Drug Administration (FDA) (link is external) has approved the use of the following non-nutritive sweeteners: acesulfame-K, aspartame, neotame, saccharin, sucralose and stevia.
Given the consequences of excess sugar consumption to our health and wellness, including non-nutritive sweeteners in some products allows us to produce great-tasting products without the calories.
All non-nutritive sweeteners in AdvoCare products have been extensively and exhaustively tested for health, safety, and toxicity. Their safety profile is exemplary and they are all approved by the FDA as well as many national medical organizations. AdvoCare doesn’t use any ingredient deemed to be unsafe or harmful based on sound scientific evidence. AdvoCare products are high quality, safe, and effective!