The AdvoCare Guiding Principles

AdvoCare Founder, Charlie E. Ragus

October 6, 1942-June 1, 2001

Honor God through our faith, family and friends

Respect and strengthen the family

Believe in the dignity and the importance of the individual

Create a standard of excellence recognized as superior by the direct sales industry

Believe that honor, integrity and principles are the foundation of a  life and company

Commit to mutual loyalty and trust between AdvoCare and its Distributors

Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors

Commit to ongoing personal growth and development through professional training and educational programs

Build self-esteem by promoting a sense of personal worth among all people

Continually expand our market by providing the most effective and highest quality products and services available

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